Client:
The most difficult client of all time... myself.

Brief: 
To create a brand that reflects who am I and that tells part of my story.

Skills:
Logo design, illustrations and print design.

Outcome:
The core idea behind my personal branding comes from the experience of my name being mistaken for ‘Sharon.’ The tagline ‘Sharon with an extra O’ has always been an easy way to tell people how to spell my name. The logo and the logomark have a quirky feel to them which showcases part of my personality.

The use of the ‘OO’ with the tagline creates a worried face for the times my name has been mispronounced. The logomark focuses on the usage of just the ‘OO’ and the tagline which form a smirk face for when people get my name correct. The use of illustrations in the collateral is to give a sense of who am I, my style and the things I love e.g. my cat.